Has Growth become a dirty word?
Corporations have a distinct advantage when it comes to business development. they have the funds and the resources .
But so does your competition so how do you win a such a tough market
It takes planning, it takes persistence, its takes managing data, it comes from removing any part of the process that stops 100% focus every single day
It takes planning, it takes persistence, its takes managing data, it comes from removing any part of the process that stops 100% focus every single day
Your growth actions can become your point of difference!
WHO OWNS BUSINESS DEVELOPMENT?< h5 style="color:#000000;">WHO OWNS BUSINESS DEVELOPMENT? WHAT IS YOUR POINT OF DIFFERENCE? WHAT IS YOUR DATA STRATEGY? IS YOUR GROWTH PLAN WRITTEN & SIGNED?
ARE GROWTH ACTIONS MONITORED?DO YOUR COACH ON GROWTH
WHAT ARE THE CONSEQUENCE OF GROWTH ?
WHO CARRIES A SALES TARGET ? WHAT DO YOUR CUSTOMERS THINK OF YOU? DO YOU HAVE A PREDICTABLE BANKABLE PIPELINE?
WHAT IS YOUR DATA STRATEGY? IS YOUR GROWTH PLAN WRITTEN & SIGNED?
ARE GROWTH ACTIONS MONITORED?DO YOUR COACH ON GROWTH
WHAT ARE THE CONSEQUENCE OF GROWTH ?
WHO CARRIES A SALES TARGET ? WHAT DO YOUR CUSTOMERS THINK OF YOU? DO YOU HAVE A PREDICTABLE BANKABLE PIPELINE?
ARE GROWTH ACTIONS MONITORED?DO YOUR COACH ON GROWTH
WHAT ARE THE CONSEQUENCE OF GROWTH ?
WHO CARRIES A SALES TARGET ? WHAT DO YOUR CUSTOMERS THINK OF YOU? DO YOU HAVE A PREDICTABLE BANKABLE PIPELINE?
WHAT ARE THE CONSEQUENCE OF GROWTH ?
WHO CARRIES A SALES TARGET ? WHAT DO YOUR CUSTOMERS THINK OF YOU? DO YOU HAVE A PREDICTABLE BANKABLE PIPELINE?
WHAT DO YOUR CUSTOMERS THINK OF YOU? DO YOU HAVE A PREDICTABLE BANKABLE PIPELINE?
So How Does This Work For Me ?
DISCOVERY
We map out who does what in other words a full and complete audit. We speak with everyone involved in the business development process and produce a report as a starting point of what is working and what is not. For many companies it is the first time they have the real facts to make informed decisions about the way forward, if you do nothing else this is an enlightening process
We map out who does what in other words a full and complete audit. We speak with everyone involved in the business development process and produce a report as a starting point of what is working and what is not. For many companies it is the first time they have the real facts to make informed decisions about the way forward, if you do nothing else this is an enlightening process
THE BUILD
When the Discovery document is tabled everything becomes clearer and the way forward can be planned. The planning must involve the input of all departments and there neeeds to be an owner, even a new role Head of Growth that sits above Sales & Marketing. If you want to grow you must have focus day in day out with no other task for that department or person but the company as a whole must buy in and that means sign the BD document
When the Discovery document is tabled everything becomes clearer and the way forward can be planned. The planning must involve the input of all departments and there neeeds to be an owner, even a new role Head of Growth that sits above Sales & Marketing. If you want to grow you must have focus day in day out with no other task for that department or person but the company as a whole must buy in and that means sign the BD document
IMPLEMENTATION
Always evolution, never revolution. Laying the ground work for an attack on the market sets you up for the future, rushing in for quick wins means the foundations for growth are lacking and chances are you will need to fix that before moving forward. Growth is all about structure, its about getting the right people doing the right things, its about talking to the market every opportunity you can, its about every growth action coming within a campaign and its about maintaining a full nurturing strategy. Do it right, get it right and watch it grow.
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Always evolution, never revolution. Laying the ground work for an attack on the market sets you up for the future, rushing in for quick wins means the foundations for growth are lacking and chances are you will need to fix that before moving forward. Growth is all about structure, its about getting the right people doing the right things, its about talking to the market every opportunity you can, its about every growth action coming within a campaign and its about maintaining a full nurturing strategy. Do it right, get it right and watch it grow. .
